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Advance Denim Launches Industry-First AR App for 3D Immersive Fabric and Wash Previews

Website & Digital

Published in 2018

Developed the denim industry's first AR app for Advance Denim, featuring 3D jeans models, a virtual showroom, and interactive tools to enhance customer engagement and sales.
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Background

Established in 1987, Advance Denim is the oldest denim mill in China. With over 1,100 employees, the company supplies premium denim to top global brands, drawing on its long-standing expertise and innovation in the industry.

Project Description

Advance Denim sought to develop the first-ever AR app in the denim industry, enhancing customer engagement and showcasing their innovative fabrics in an immersive way. The app allows customers to preview new fabrics and toggle different wash effects, creating a unique experience for tradeshows and events.

We developed a marker-based AR app featuring 3D jeans models, enabling customers to visualise different wash effects. The app also integrated a QR scanner, product library, and sample order functionalities, transforming it into a powerful sales tool. A virtual showroom was created to present denim innovations, allowing users to explore products in a digital space.

This interactive experience supports sales efforts and demonstrates the potential of AR in transforming how textile companies showcase their products.

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