Essential Insights for Textile Industry Leaders
Stay informed and inspired with the latest trends, insights, and innovations in the textile industry. Our blog features expert articles, industry news, and thought leadership pieces designed to keep you at the forefront of the evolving world of sales & marketing, technology, and business best-practices.
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Instagram 101 For Manufacturers and Industrial Companies: The Photo-Sharing App That Offers So Much More
Research shows Instagram has the highest engagement rates for B2B businesses. Learn how B2B companies can use these platforms to boost brand awareness.
Invest in LinkedIn Marketing Now — The 5 LinkedIn Features Manufacturers Should Start Using
This article highlights five underrated LinkedIn features manufacturing companies should leverage: showcase pages, saved searches, polls, live streaming, and document sharing.
Virtual Workspaces: What Does Collaborative Manufacturing Look Like In A Post Pandemic World
As industries, around the world, normalise working from home, we're heading into an era of drastic technological change. But how do such changes impact the world of manufacturing?
Five Unconventional Denim Brands You Need To Know
From raspberry scented jeans to the most durable jeans in the world, discover unique denim brands that have amassed a cult-like following with their innovative creations.
A B2B Guide to Customer Segmentation: How To Create Actionable Groups To Grow Better
The key to digital marketing is personalisation. Read on to learn more about customer segmentation and customer personas to develop the best strategy for your brand.
Manufacturing the Denim Experience
Where do leading companies—whether they sell to consumers or businesses— find the next competitive edge? Read on to find out.
B2B Marketing Personas: Foster Real Relationships With Your Customers
Have you ever put yourself in the shoes of your customers and truly understood their needs? The regular practice and iteration of doing that is a buyer or marketing persona.
Team Productivity During COVID: An Introspective Look at Workflows, Focus & Wellbeing
Productivity is about managing energy and attention, not just time. This article shifts the focus and highlights the need to equip teams with tools to recharge and handle challenge
Content to Customers: A Manufacturer's Guide To B2B Digital Marketing In 2021 (Part I)
Digital marketing goes beyond social media. Small, consistent tweaks enhance user experience and boost organic search performance over time. Learn more in this article.
Anna Rönngard on Transparency, Traceability and the Future of Manufacturing
Anna Rönngard is the Director and Founder of AMRA — a supply chain consultancy specialising in sustainability, where she helps suppliers take ownership of the apparel industry.
On INQOVA's "Annual Discovery Project" - Authentic Marketing Comes From Within
This article uncovers how a small exercise can change everything for personal development, company culture and marketing within any organisation.
A Walkthrough Of How Denim Is Made
Most of us have at least one pair of jeans, but how much do you know about making them? In this article, we attempt to break down the whole creation process — fibre to fabric.
Exploring 3 Ways Manufacturers Can Implement The 4-Hour Workweek By Tim Ferris
Top three takeaways for manufacturers and B2B Startups according to the book The Four Hour Workweek.
Building A Better Manufacturing World in 2021
Four applicable insights that we have learned about resilient manufacturers in the past years to soar in 2021 and beyond.
5 Design Thinking Takeaways For Textiles and Apparel B2B Enterprises
It's about time that B2B professionals take a page out of the consumer marketing playbook by serving their customers with personalised and targeted services.