Advance Denim Launches Collection With Amsterdam-Based Media Production and Jean School Models
Background
Advance Denim, established in 1987, is the oldest denim mill in China. With over 1,100 employees, the company supplies premium denim to top global brands, leveraging decades of expertise and innovation in the industry.
Project Description
To support the launch of their latest collection, Advance Denim needed high-quality visual content that would resonate in both European and global markets. Our agency, with strong ties to both Hong Kong and Europe, was uniquely positioned to understand and bridge these cultural contexts. We coordinated a 20-person team for a photo and video shoot in Amsterdam, utilizing Jean School models to authentically represent the brand. The media assets produced were designed to visually capture Advance Denim’s brand identity and were used to promote the collection at an upcoming trade show. This approach was particularly impactful in an industry where such comprehensive media campaigns were still rare.
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