KAMOTEX Enters Tactical Wear Market With Bold Visual Identity and Modern Brand Touchpoints
Background
KAMOTEX is a textile and apparel manufacturer based in China and the US, specializing in battle dress uniforms and protective gear for security, military, extreme sports, and airsoft enthusiasts.
Project Description
KAMOTEX needed a brand identity that reflected the newness and distinct features of the tactical wear industry. We developed the name "KAMOTEX," combining "camouflage" and "textiles," and designed a visual identity that includes a chameleon logo symbolizing adaptability, a modern black and orange color scheme, and a camouflage pattern for authenticity. The brand’s military personality was further reinforced with a condensed typeface reminiscent of military stencils. Additionally, we created their first website and designed brand touchpoints, including business cards and other marketing materials, to position KAMOTEX prominently in the tactical wear industry.
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