Neela by Sapphire Builds Strong Online Presence With New Website, Marketing Activation, and Brand Video
Background
Neela by Sapphire is a subsidiary of Sapphire Group, one of Pakistan's largest companies with over 80 years of experience in the cotton industry. Established in 2017, Neela entered the denim market with the mission to innovate the fabric's production and sales processes from Asia. Neela Denim is a state-of-the-art, Gold Leeds Certified denim mill, founded in June 2016 by Sapphire Fibres Ltd.
Project Description
Neela by Sapphire required a robust digital platform to effectively showcase their denim products and engage with a global audience. We began by developing a comprehensive marketing strategy that guided the creation of a full-scale website, designed to feature their denim collections and include key functions like sample request forms and certification highlights.
Following this, we crafted a targeted campaign strategy that informed the development of content across their marketing channels, including social media and email. Our content strategy led to the production of lead magnets, brochures, and a company video that conveyed Neela’s brand identity.
These efforts provided Neela with a cohesive digital presence, enhancing their visibility and positioning them effectively in the global denim market.
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