Clothing & Apparel

Stella Blu Strengthens Market Presence With 15+ Photoshoots, Video Series, and Comprehensive Multi-Channel Marketing

Marketing

Published in 2024

We conducted 15+ photoshoots and various videos for seasonal collections. These assets were used across marketing channels to support their communication strategy.
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Background

Stella Blu Textiles, a subsidiary of Prosperity Textiles, specialises in denim fabrics with Italian roots. The company is renowned for its experimental techniques and unique denim fabrics, standing out in the fashion industry with its innovative approach. With a commitment to pushing the boundaries of denim design, Stella Blu has established itself as a leader in creating distinct, high-quality textiles.

Project Description

Over the course of six years, Stella Blu chose to strengthen their marketing efforts by partnering with INQOVA. We conducted 15+ collection photoshoots and produced a range of video content, including collaborative projects and a series of collection videos. In addition, we managed their social media, email campaigns, website landing pages, and tradeshow preparations, ensuring their brand message was consistently communicated across all platforms. This approach helped Stella Blu effectively convey their vision while exploring new opportunities to engage their audience.

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