Stella Blu Differentiates in the Denim Market With a Cohesive Visual Identity and Custom Website
Background
Stella Blu Textiles, a subsidiary of Prosperity Textiles, specializes in denim fabrics with Italian roots. Known for their innovation in yarns, techniques, dyes, and washes, Stella Blu sought to establish a consistent visual identity that would highlight their Italian heritage and differentiate them in the competitive denim market.
Project Description
To highlight their Italian heritage and innovation, Stella Blu entrusted us to develop a cohesive visual identity that would resonate across all brand touchpoints. We designed a custom website and produced core brand media, including photography and videography shot in Venice and Padova, to capture the essence of their roots. Additionally, we refined their logo and balanced the brand’s overall visual identity, ensuring a consistent and recognizable presence in the industry.
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