ChromeFree Leather Alliance Establishes Timeless Identity for a Safer, Chromium-Free Leather Industry
Background
ChromeFree® Leather Alliance (CFLA) is dedicated to transforming the leather value chain in China by promoting innovative alternatives and the benefits of a chromium-free future. By collaborating with leading chemical suppliers, leather tanneries, and international brands, CFLA aims to make chromium-free leather tanning the new industry standard, advancing a more circular and sustainable leather industry.
Project Description
CFLA sought to create a comprehensive visual identity and launch strategy to align with its mission of promoting a chromium-free leather supply chain. INQOVA developed an identity combining natural elements—leaves, water, soil—with the universal leather symbol, using green to emphasize circularity and sustainability. We designed a custom website to serve as a central hub for resources and community engagement, and developed a suite of marketing materials, including lead magnets and reports, to support their educational outreach. This multi-faceted approach positioned CFLA as a leader in the industry, effectively communicating its values and engaging stakeholders in the transition to a chromium-free future.
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