Clothing & Apparel

Winnitex Strengthens Global Presence With a Refreshed Website and Contemporary Visual Identity

Branding & Design

Published in 2024

Strengthened online presence and modernised the company’s branding, improving engagement and visibility with American and European customers.
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Background

Winnitex is the leading global manufacturer of high-quality woven textile fabrics, primarily engaged in fabric design, manufacturing, sales, and distribution.

As a family-found business, Winnitex began in 1964 in Hong Kong as a small commission dyeing factory with 50 employees. Today, Winnitex employs over 3,000 people globally, providing dyed woven fabrics to apparel, workwear and performance customers around the world.

Project Description

To better connect with their American and European customers, Winnitex sought to refresh their online presence and visual identity. INQOVA delivered a redesigned website, an updated logo, and a modern color palette and typography, establishing Winnitex as a contemporary and accessible leader in the textile industry.

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